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Sharing Stories
Since 1974...


Our story began with the intention to revive the work of the great historian and poet of the Mexican Revolution, Ricardo Grijalva de León. In 1947, he gave life to a character of great fame that took the name of Pancho Datos.

We decided that this story needed to be revived through a proudly Mexican product like Tequila. It was in November 20, 2015 when Tequila Pancho Datos was officially born.

Through whispered stories and songs is how we want you to enjoy our tequila every time you share a bottle at your table.